On 30, Apr 2013 | In Business | By admin
Just read a great article outlining the need for a clear, concise and well prepared client brief for any new project and the importance they play of the final product. The study (by Joanne Davis Consulting) shows that “53% found briefs complete but lacking in focus; 27% found them incomplete and inconsistent; 20% found them complete and focused most of the time; and zero respondents found them complete and focused all the time.” At Boomerang we can help and supply you with the necessary template to craft a well positioned brief to help us help you and we’ll ensure we’re armed with the right information to help you with whatever you want to throw our way. Here is the full article from Ad Age.
Spent the day yesterday reviewing work and portfolios of some graduating students from the Bachelor of Design program at York U./Sheridan program. Very inspirational and great to see that the program is still churning out some of Canada’s best