On 25, Mar 2013 | In Technology | By admin
Its not surprising that technology continues to evolve at this incredible pace. However what this means to the creative industry, is that the creative programs and tactics that we serve and employ with our clients can be now be tracked and measured in every conceivable manner.
Measuring your brands health on a regular basis may be the next step necessary to ensure your brand contributes positively to sales and penetration growth, as well as gauge the direction of future business growth and stability in the marketplace. This is not a service we specialize in but there are plenty of outfits that track these campaigns. Get some of these questions answered: How much does your brand equity contribute to sales? Which paid, owned & earned media drives increases in brand health and success?
For more information contact Fredrik to start the discussion and point you in the right direction.