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15

May
2013

In brand

By admin

The Brand Experience

On 15, May 2013 | In brand | By admin

As a design studio that manages brands and their relationship with customers, its important to understand the dynamics of that relationship and how ‘a brand experience’ is paramount to that bond. As a brand owner one must convert corporate and employee passion into an asset that will heighten your brand and create a differentiating identity from your competitors- think of the ‘blue ocean strategy’. Here is a great 21 slide presentation and with the research to support this new paradigm in brand culture by Jack Morton- yes a competitor- but hey this is good stuff.
http://www.slideshare.net/fullscreen/jackmortonWW/best-experience-brands/1