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08

Aug
2013

In Uncategorized

By admin

Digital publications showing growth

On 08, Aug 2013 | In Uncategorized | By admin

Digital publication numbers are on the rise. Over the past year, with declining numbers in newsstand sales of most typical consumer publication, digital views of the same titles are on the rise. Although the numbers are, for the most part single digit % gains, they are climbing steadily. You have to walk before you run, so expect these numbers to rise sharply, specially with the surge on demand on tablets and new technology. Quoting The New York Times “The numbers, released by the Alliance for Audited Media, also showed that a solid base of loyal magazine readers were simply turning to the digital versions of magazines. Digital replica editions — which replicate the format of the print editions — now make up 3.3 percent of total magazine circulation, with 10.2 million digital replica editions sold in the first half of 2013. During the same time period in 2012, magazines sold 5.4 million digital editions, which made up 1.7 percent of circulation.
Here at Boomerang we’re paying attention. We are offering all of our customers the ability to publish all their print titles digitally as well. These publications can be anything from magazines, company newsletters, year end reports or just about any multi page document. We’ll wrap the experience in your brand colours and give your readers a great online experience. Give us a call and we can discuss this opportunity further. Or feel free to email me with your questions fredrik@boomart.net