On 11, Oct 2013 | In Uncategorized | By admin
We are constantly working with various brands that require us to deliver colour palettes for the upcoming year. Here we share a little insight by the Colour Marketing Group that guage social and economic trends to assist marketers in this area. “Cheerful, overtly optimistic colors are going to be taking a breather in coming years” Alexandria, Va – August 2013:
Color Marketing Group, a leading international association of color design professionals, shares color information from its recent 2013 ChromaZone Color Forecasting Events held throughout North America: It seems the cheerful chromatic palette we experienced last year is pleasantly shifting in a more sophisticated, mature direction. The upturned optimistic outlook of a growing economy is slowly stabilizing and creeping conservatively positive as opposed to a more robust growth spurt. Early indicators are revealing a trend down in chromaticity by softening our color entrees more in a pastelle direction.
Cheerful, overtly optimistic colors are going to be taking a breather in coming years. As the economy slowly stabilizes and returns to growth, color appears to be settling as well. “Local” will still be vitally important influence from handcrafts to garden; inspiring meals, gifts and urban planning. It’s an exciting time and though we will still crisp colors and strong chroma, the money is on colors that have been pulled back a bit. We don’t want to give up our colors, we’re just going to let them settle down.
Color Marketing Group, founded in 1962 is a not-for-profit international association of color design experts who forecast color directions ®.