On 18, Nov 2015 | In Online | By admin
Boomerang worked with national distributor, Wolseley Canada, to strategize and design a promotion to boost web sales.
We worked to craft a complete brand that would appeal to Wolseley’s clientele through the prizes and positioning. Impeccable branding, and showing pictures of winners to keep engagement high during the duration of the contest, helped WolseleyExpress to see a significant spike in sales.
Boomerang was again asked to design the Toronto planner’s go-to book for the best event venues and resources this city has to offer. This year, in both print and digital, we made a bold statement for a guide as memorable as the events you’ll use it to plan.
Boomerang has been working with Wolseley Canada to develop their brand as the country’s leading national distributor of plumbing, hydronic, HVAC/R and PVF products and solutions. With a network of over 220 branches coast-to-coast, there are many brand touchpoints—or as we like to think of them, creative opportunities to represent knowledge and expertise Wolseley is known for.
On 19, Jun 2015 | In Branding | By admin
Pacific Paving Ltd.—a family business that has become a respected name as a proven, professional paver of the construction industry. This year Pacific celebrated 57 years and sought out Boomerang to help create a bold and professional brand that will take them through their next 57 years.
The 407 Electronic Toll Road or 407ETR was a huge hit in Ontario. However their customer call support center was inundated with questions on various matters ranging on the use of their new transponders, account questions, fleet discounts etc. Bases on a series of visits, reviews, interviews and research, enough data was accumulated to enable us to decide what would alleviate the intense pressure at the call center. An effective website was required. With a campaign to support its launch and promote the url. User Experience designers with careful attention to the findings were employed to breathe new life to the website and create an intuitive and useful customer portal including the new innovative traffic dial system.
As a result of being responsible for the award winning look of Ignite Magazine; Boomerang has been asked to design the guide books or magazines to many destinations across Canada catering to the events and meetings marketplace.
Introducing Canada’s new Sport Tourism Magazine serving the fastest growing segment of the tourism industry
ADRENALIN is a much-needed publication in the Canadian market—providing information, ideas and conversation that matters to this specialized sector. Boomerang was sought-after to create their high quality and visually stimulating signature style that event influencers love to read, cover to cover.
Stanley approached us on the laurels of our multi-disciplinary achievements. We were able to understand, develop creative and craft communication throughout a wide variety of mediums. We developed the tag line, Treat it Like You Hate it for this unique line of pro level hand tools, while keeping the tone and manner of the brand very aligned to the Stanley mark. We spun the new brand extension line of Fat Max Extreme to a wide variety of media including billboards, email campaigns, website, POS materials, sell sheets and packaging.