On 11, Oct 2013 | In Uncategorized | By admin
We are constantly working with various brands that require us to deliver colour palettes for the upcoming year. Here we share a little insight by the Colour Marketing Group that guage social and economic trends to assist marketers in this area. “Cheerful, overtly optimistic colors are going to be taking a breather in coming years” Alexandria, Va – August 2013:
Color Marketing Group, a leading international association of color design professionals, shares color information from its recent 2013 ChromaZone Color Forecasting Events held throughout North America: It seems the cheerful chromatic palette we experienced last year is pleasantly shifting in a more sophisticated, mature direction. The upturned optimistic outlook of a growing economy is slowly stabilizing and creeping conservatively positive as opposed to a more robust growth spurt. Early indicators are revealing a trend down in chromaticity by softening our color entrees more in a pastelle direction.
Cheerful, overtly optimistic colors are going to be taking a breather in coming years. As the economy slowly stabilizes and returns to growth, color appears to be settling as well. “Local” will still be vitally important influence from handcrafts to garden; inspiring meals, gifts and urban planning. It’s an exciting time and though we will still crisp colors and strong chroma, the money is on colors that have been pulled back a bit. We don’t want to give up our colors, we’re just going to let them settle down.
Color Marketing Group, founded in 1962 is a not-for-profit international association of color design experts who forecast color directions ®.
On 03, Oct 2013 | In Uncategorized | By admin
September 2013: Wolseley Canada, has selected Boomerang Art + Design as its go-to creative services team in Canada. In addition to ongoing creative services including branding refinements, Boomerang A+D will provide a full spectrum of communications and marketing activities to Wolseley Canada during an exciting year of growth and national expansion across Canada with many first-to-market initiatives including online and new mobile features.
Wolseley Canada is the country’s leading national distributor of plumbing, hydronic, HVAC/R and PVF products and solutions to professional contractors, retailers, and industrial users.
With a network of over 220 branches coast-to-coast , and a national team of sales and service specialist, the Wolseley team is known for their knowledge and expertise that customers have come to rely on for their ever changing needs.
“We will be the leader in each market segment in which we operate, demonstrating a commitment to continuous improvement and a relentless drive to discover innovative ways to manage our business and exceed customers’ expectations. Inspiring employees through an environment that fosters excellence and provides opportunities for personal and professional development, we will be the best local distributor across Canada.”
We’re thrilled with the opportunity and trust that Wolseley has placed on our creative team at Boomerang A+D. There is a fair bit of work from a branding perspective with a market leader like Wolseley that has grown so rapidly through aquisitions. We’re keen to get started to help articulate key strategic strengths of the organization for continued growth in the coming years.
On 08, Aug 2013 | In Uncategorized | By admin
Digital publication numbers are on the rise. Over the past year, with declining numbers in newsstand sales of most typical consumer publication, digital views of the same titles are on the rise. Although the numbers are, for the most part single digit % gains, they are climbing steadily. You have to walk before you run, so expect these numbers to rise sharply, specially with the surge on demand on tablets and new technology. Quoting The New York Times “The numbers, released by the Alliance for Audited Media, also showed that a solid base of loyal magazine readers were simply turning to the digital versions of magazines. Digital replica editions — which replicate the format of the print editions — now make up 3.3 percent of total magazine circulation, with 10.2 million digital replica editions sold in the first half of 2013. During the same time period in 2012, magazines sold 5.4 million digital editions, which made up 1.7 percent of circulation.
Here at Boomerang we’re paying attention. We are offering all of our customers the ability to publish all their print titles digitally as well. These publications can be anything from magazines, company newsletters, year end reports or just about any multi page document. We’ll wrap the experience in your brand colours and give your readers a great online experience. Give us a call and we can discuss this opportunity further. Or feel free to email me with your questions firstname.lastname@example.org
On 15, May 2013 | In brand | By admin
As a design studio that manages brands and their relationship with customers, its important to understand the dynamics of that relationship and how ‘a brand experience’ is paramount to that bond. As a brand owner one must convert corporate and employee passion into an asset that will heighten your brand and create a differentiating identity from your competitors- think of the ‘blue ocean strategy’. Here is a great 21 slide presentation and with the research to support this new paradigm in brand culture by Jack Morton- yes a competitor- but hey this is good stuff.
On 30, Apr 2013 | In Business | By admin
Just read a great article outlining the need for a clear, concise and well prepared client brief for any new project and the importance they play of the final product. The study (by Joanne Davis Consulting) shows that “53% found briefs complete but lacking in focus; 27% found them incomplete and inconsistent; 20% found them complete and focused most of the time; and zero respondents found them complete and focused all the time.” At Boomerang we can help and supply you with the necessary template to craft a well positioned brief to help us help you and we’ll ensure we’re armed with the right information to help you with whatever you want to throw our way. Here is the full article from Ad Age.
Spent the day yesterday reviewing work and portfolios of some graduating students from the Bachelor of Design program at York U./Sheridan program. Very inspirational and great to see that the program is still churning out some of Canada’s best
On 25, Mar 2013 | In Technology | By admin
Its not surprising that technology continues to evolve at this incredible pace. However what this means to the creative industry, is that the creative programs and tactics that we serve and employ with our clients can be now be tracked and measured in every conceivable manner.