Treat It Like You Hate It – a product launch campaign for Stanley Hand Tools
Stanley approached us on the laurels of our multi-disciplinary achievements. We were able to understand, develop creative and craft communication throughout a wide variety of mediums. We developed the tag line, Treat it Like You Hate it for this unique line of pro level hand tools, while keeping the tone and manner of the brand very aligned to the Stanley mark. We spun the new brand extension line of Fat Max Extreme to a wide variety of media including billboards, email campaigns, website, POS materials, sell sheets and packaging.