On 18, Nov 2015 | In Online | By admin
Boomerang worked with national distributor, Wolseley Canada, to strategize and design a promotion to boost web sales.
We worked to craft a complete brand that would appeal to Wolseley’s clientele through the prizes and positioning. Impeccable branding, and showing pictures of winners to keep engagement high during the duration of the contest, helped WolseleyExpress to see a significant spike in sales.
The 407 Electronic Toll Road or 407ETR was a huge hit in Ontario. However their customer call support center was inundated with questions on various matters ranging on the use of their new transponders, account questions, fleet discounts etc. Bases on a series of visits, reviews, interviews and research, enough data was accumulated to enable us to decide what would alleviate the intense pressure at the call center. An effective website was required. With a campaign to support its launch and promote the url. User Experience designers with careful attention to the findings were employed to breathe new life to the website and create an intuitive and useful customer portal including the new innovative traffic dial system.
Introducing Canada’s new Sport Tourism Magazine serving the fastest growing segment of the tourism industry
ADRENALIN is a much-needed publication in the Canadian market—providing information, ideas and conversation that matters to this specialized sector. Boomerang was sought-after to create their high quality and visually stimulating signature style that event influencers love to read, cover to cover.
Stanley approached us on the laurels of our multi-disciplinary achievements. We were able to understand, develop creative and craft communication throughout a wide variety of mediums. We developed the tag line, Treat it Like You Hate it for this unique line of pro level hand tools, while keeping the tone and manner of the brand very aligned to the Stanley mark. We spun the new brand extension line of Fat Max Extreme to a wide variety of media including billboards, email campaigns, website, POS materials, sell sheets and packaging.