Boomerang was again asked to design the Toronto planner’s go-to book for the best event venues and resources this city has to offer. This year, in both print and digital, we made a bold statement for a guide as memorable as the events you’ll use it to plan.
The 407 Electronic Toll Road or 407ETR was a huge hit in Ontario. However their customer call support center was inundated with questions on various matters ranging on the use of their new transponders, account questions, fleet discounts etc. Bases on a series of visits, reviews, interviews and research, enough data was accumulated to enable us to decide what would alleviate the intense pressure at the call center. An effective website was required. With a campaign to support its launch and promote the url. User Experience designers with careful attention to the findings were employed to breathe new life to the website and create an intuitive and useful customer portal including the new innovative traffic dial system.
As a result of being responsible for the award winning look of Ignite Magazine; Boomerang has been asked to design the guide books or magazines to many destinations across Canada catering to the events and meetings marketplace.
Introducing Canada’s new Sport Tourism Magazine serving the fastest growing segment of the tourism industry
ADRENALIN is a much-needed publication in the Canadian market—providing information, ideas and conversation that matters to this specialized sector. Boomerang was sought-after to create their high quality and visually stimulating signature style that event influencers love to read, cover to cover.
Stanley approached us on the laurels of our multi-disciplinary achievements. We were able to understand, develop creative and craft communication throughout a wide variety of mediums. We developed the tag line, Treat it Like You Hate it for this unique line of pro level hand tools, while keeping the tone and manner of the brand very aligned to the Stanley mark. We spun the new brand extension line of Fat Max Extreme to a wide variety of media including billboards, email campaigns, website, POS materials, sell sheets and packaging.
Once again, Boomerang was asked to design this year’s TSE Guide, a staple for the city’s event planners.
On 24, Nov 2014 | In Print | By admin
With a limited budget and timeline, we were challenged to come up with a fun and expressive manner to present the Annual Report for Camp Quality. The organization was willing to explore other formats besides the staple bound book. We developed a layout on two sides of a large sheet, with a map fold which resulted in a 9×9 inch very unique piece of communication.